The use of artificial intelligence (AI) in marketing has entered the mainstream. You’d be hard pressed to find a company, large or small, that doesn’t use top AI marketing tools to promote their brands or businesses.
If you’re a blogger, e-commerce entrepreneur, or affiliate marketer, using AI-powered marketing tools should be part of your business strategy. You can use it to run and put together an effective marketing strategy that will allow you to meet your goals faster.
AI marketing tools to grow your business in 2022
1. Jasper AI (for copywriting)
Jasper is an artificial intelligence programme that allows you to write original and creative content five times faster than the average human writer. Take advantage of article forge and a variety of content styles.
You will have 100% original and plagiarism-free content with the assistance of this robotic writer. Jasper will help you with social media posts, blog outlines, website copy, and marketing campaign setup.
Get your specific niche from over 50 pre-written templates and tailor it to a specific writing style. SEO-friendly sales content is available in over 25 universal languages.
As of 2021, Jasper has partnered with Surfer SEO to provide you with twice the AI technology. Article forge assists in the creation of intriguing content outlines, and when the Surfer SEO mode is enabled, it will provide all word suggestions for the same topic.
It has an easy-to-use dashboard, is inexpensive to implement, and will undoubtedly speed up the content creation process. Jasper, which has over 5,000 5-star product reviews, will not transform you into Tolstoy, but it will keep those important SEO page scores high.
2. Surfer SEO (for SEO content writing)
If you can only get one tool, Surfer is the one I’d recommend. It assists you in creating SEO-optimized content, crawling the web for content ideas, and quickly beginning to rank in search engines.
One of my favourite features of Surfer is the document editor, which allows you to copy and paste directly into your website’s content management system (CMS) without having to reformat it. Because their document editor already includes all of the HTML tags, you only need to format it once.
Surfer has evolved into a well-rounded option now that it has released its own AI writing tool, Surfy.
3. Zapier (for automating tasks)
Zapier is the Lego of technology stack and process integration. You can use it to create connections and marketing automations between thousands of different systems, saving time, increasing efficiency, and lowering costs. You create customised workflows to connect actions in one system to automated processes in another or more. Each time, the relevant data is retrieved from the correct location.
These automations can be created without coding, and templates are available to help. Zapier calls its automations zaps, and it currently has over 3,000 integrations. You can even create branching workflows based on logical criteria.
Behind the scenes, AI is interpreting signals that trigger processes at a speed and efficiency that no human team could match. Clients love how much time these zaps save them. There is also great support, such as a blog, webinars, an online no-code community, and Zapier University for training.
4. Hemingway app (for content editing)
Even if you only use human writers to create your copy, AI can assist in editing it for maximum readability and clarity. Hemingway, named after a famously sparing writer, emphasises aspects of “poor” style such as overlong sentences, passive voice, and excessive adverb use.
Hemingway also assigns a readability score based on US academic grades. Grade 9 or lower is considered ideal for reaching the greatest number of people. It’s extremely simple to use: simply copy and paste your text into the online app and press return.
Best of all, it’s completely free! Ben and Adam Long created the app in the style of their favourite author. Although a $20 version with PDF exports, offline usability, and instant publish features is available, the free version is still extremely useful.
However, a perfectly optimised Hemingway piece may feel overly simplistic for some purposes, such as annual reports, white papers, opinion pieces, and other types of writing where personal style trumps raw readability.
5. Grammarly (Grammar Assistant)
Grammarly is revolutionary! It’s the AI writing tool you didn’t think you needed, but do. It’s an excellent AI writing tool because it doesn’t just concentrate on grammar. It also considers the overall tone and style, ensuring that your content is appropriate for the target audience.
Grammarly, like Hemingway, will analyse your content for ways to improve it. Unlike Hemingway, it makes fewer assumptions about style and instead focuses on traditional rules of syntax and grammar.
Grammarly allows you to use it while working in a variety of apps, including Gmail, Word, Twitter, Facebook, and others. Its AI will highlight errors and suggest corrections, which you can accept or reject. Grammarly can detect redundant words and inconsistencies in style and suggest alternative word choices, going beyond simple grammar and punctuation.
Grammarly is unique among the AI writing tools in that it serves as your personal proofreader. It follows you and corrects your grammar mistakes. It’s an excellent content quality checker for writers. However, I believe it is a must-have for anyone looking to write professionally. What do you think? That is most likely everyone who is reading this article.
6. Chatfuel (for chatbots)
Chatbots are here to stay, whether they are useful AI assistants or an annoyance. Of course, the usefulness of a chatbot is determined by how it is built, which is where Chatfuel comes in. Rather than purchasing an off-the-shelf solution, the platform allows you to design your own virtual personality with an intuitive drag-and-drop interface.
Chatfuel’s bots are remarkably good at interpreting even misspelt or non-grammatical responses, whether you’re looking to replace a mundane FAQ page or drive potential leads down the funnel by offering discount codes. The AI here performs extensive linguistic processing and can easily identify keywords that elicit appropriate and helpful responses.
7. Headlime (Landing Pages)
Landing page copy is critical because it serves as the digital storefront. Headlime is an AI-powered content-creation system that aims to master the art of the landing page.
Headlime uses machine learning to help predict and complete text you type, potentially saving significant time. It is powered by the deep learning abilities of GPT-3 from OpenAI. It recommends high-performing subject lines, optimises wordcount, and can write copy in a variety of tones and languages.
It can write blog content like Jasper, but it’s also integrated with a simple landing page builder, so you don’t have to copy-paste all the time. Most importantly, it is always focused on the task at hand, which is optimising time on page and conversions. With over 1,700 copy templates and 11 languages, you could have a global landing page up and running in no time.
8. Browse AI
Competitive Intelligence (CI) is one of the most potent weapons in the arsenal of a digital marketer. It allows you to evaluate competitor brands as well as identify new trends, pricing strategies, reviews, and product launches. To do CI at scale, you must use data scraping, which involves using algorithms (also known as “spiders” or bots) to crawl competitor sites and extract useful data.
Browse AI enables you to quickly train a bot to source data for you, automatically populating a spreadsheet with all of the information you require. For example, you could instruct it to look for one- or two-star reviews of competitor products in order to identify potential product improvements, or to check the current price of similar products on ecommerce sites.
9. Influencity (for influencer marketing)
The use of influencers in social media marketing has been a significant trend in recent years and shows no signs of abating. Social media influencers are big business for brands, especially those aimed at niche or younger demographics, whether it’s hauls, product reviews, sponsorship, or traditional advertising.
Influencity bills itself as the market’s “most complete influencer marketing platform,” and it’s used by companies like WPP, Kellogg’s, and Samsung. It assists brands in assessing and contacting influencers, collaborating on campaigns, and tracking their effectiveness.
Every major social media platform is covered. This is a great agency solution because it has a lot of stats and the ability to work at scale across multiple brands.
What is an AI Marketing Tool?
An AI marketing tool is a piece of software or a platform that makes automated decisions using artificial intelligence technology. These decisions are based on data that has been collected, analyzed, and interpreted in conjunction with the market trend. The goal is to create a marketing strategy that anticipates the next move of the buyer.
All of this occurs in real time, without the intervention of a human. This ability to make automated decisions at breakneck speed is what makes AI marketing tools for business so powerful.
Why Use AI-Powered Marketing Tools?
The most important reason why artificial intelligence marketing tools should be present in every business is speed. An AI tech crunches massive amounts of data from platforms such as social media, email, and the Web. It also bridges the gap between data and actionable solutions for improving your marketing and sales campaigns.
What is AI used for in marketing?
In 2022, marketing is all about data — information on your competitors, market trends, and what your customers (and potential customers) are saying about your product. There is a lot of information available, but it is difficult to find it manually. AI simplifies the process significantly. It accomplishes quickly and at scale what would be difficult to accomplish by hand.
Positive and negative product reviews can be aggregated using techniques such as sentiment analysis. Competitor intelligence can keep you informed about what your competitors are doing. Better targeting can increase the ROI of your marketing campaigns. There are even AI-powered systems that can write creative copy for you, allowing you to keep up with the internet’s never-ending demand for content.
You will almost certainly use more than one AI-powered software solution. Indeed, most data manipulation tools now leverage machine learning and automation to achieve impressive results at scale.
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