As an online marketer, you have a plethora of options at your disposal, and chances are you’ve experimented with a number of them. A social media profile for your company, as well as blog posts and perhaps even a whitepaper or two, are almost certainly in place. What percentage of your efforts are devoted to video content as a marketing strategy, on the other hand? When it comes to branding, video content should be at the top of the list, so let’s take a look at the principles that underpin effective video content and how they can help you achieve success.

  1. Video is a powerful tool for increasing engagement. When compared to reading through text, your target audience is more likely to watch an entire video, increasing the likelihood that they will reach your call to action.
  2. Your customers are consuming video content. Most of the time, especially when using mobile devices, they prefer to consume content in video format. Approximately 45.4 percent of internet users watch at least one video every month, with 100 million people watching a video every single day.
  3. Viewers retain the information presented in video for a longer period of time than they do with text-based content. Your message will be remembered by your prospects, as 80 percent of them recall the content of a video they watched up to 30 days after watching it.
  4. The visual and audio elements of a video capture the viewer’s interest. As humans, we are hard-wired to be drawn to things that move and make noise. Because text requires a little more “effort,” we’re more likely to pay attention to video.
  5. Prospects make purchases after watching videos. Comparing those who watch a product video to those who do not watch, those who watch are 64 percent more likely to make a purchase. Furthermore, they spend an average of two minutes longer on a website that includes video than they do on a page that does not.

You can more effectively communicate complex subject matter when you use video to do so. Without the use of visual imagery, it is difficult to communicate complicated topics. The use of video aids in the demonstration of how a product works or how to solve a problem.

  1. Video aids in the expression of emotion. Thrills and chills are contagious, and video is the most effective medium for delivering them. Because you can’t see faces or eyes when you read text, it isn’t as emotionally charged, and as a result, you aren’t as invested in the subject matter.
  2. You do not have to be absolutely flawless in order to create an engaging video presentation. A minor hiccup here and there demonstrates your humanity, allowing you to establish a personal connection with your audience and earn their trust.
  3. Video can aid in the promotion of a brand. Branding is the process of distributing consistent messages to your target audience that they associate with your organisation. Visual representations, particularly video, are more effective in conveying logos and themes than written text alone.
  4. People enjoy sharing videos that they find interesting. When your prospects come across something entertaining or useful, they want to tell everyone about it. In fact, every 60 seconds, over 700 YouTube videos are shared on Twitter alone, making it the most popular social media platform.
  5. Video can be used to support other forms of content marketing. A good marketer, such as yourself, is likely to have a number of different marketing strategies under your belt. When it comes to directing traffic to these other assets, video is extremely valuable in this regard. Make use of social media to promote your video, embed it on your blog, or direct viewers to your website in order to gain more exposure.

When you understand the principles that underpin effective brand videos, you’ll be able to shift your perspective on your marketing efforts and make room for this new type of content. You may be concerned about the costs of creation and production, but avoiding video because it is expensive is a mistake. When you consider the benefits that video provides, it is well worth the investment.

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