I started testing the Frase AI writing tool to see how well it compares to a human writer.

Frase is a platform that assists writers in researching, creating, and optimising SEO-friendly content. I concentrated on the platform’s AI writing function for this Frase review.

Having your blog content written for you automatically may sound too good to be true, but the results may surprise you.

Follow this Frase review to learn more about the AI writer tool.


What is Frase?

Frase is a content writing software that assists in the identification and categorization of content opportunities based on search results.

The software can be used to plan and optimise content for SEO. Of course, Frase includes an AI writing tool that can generate unique content for you.

For the purposes of this Frase review, I will only look at the AI writing tool.

Frase Pros Vs Cons


  • You can improve your search engine rankings by curating, creating, and optimising content.
  • Save a chunk of time spent researching content from multiple sources
  • Identify and fill content topic gaps.
  • Enjoy a super-simple and user-friendly interface.
  • You can use an unlimited number of documents and queries with the Frase Growth plan. This thing really distinguishes Frase. Other Frase Alternatives, such as MarketMuse, limit the number of queries and are also expensive.


  • As of now, it does not have any mobile or desktop applications. It is only available in the web version.
  • AI Assistant isn’t perfect. It simply sends the link to one of your articles. I had high expectations for the AI Assistant.

Should you use Frase?

Frase is undoubtedly a steal! Frase is an excellent digital tool for anyone whose job involves creating content.

It acts as a magic wand for content writers, copywriters, content strategists, marketing agencies, bloggers, and others, quickly curating relevant SEO-based content briefs and FAQ schemas!

YouTubers, podcasters, and other content creators can use Frase to find relevant content and questions their target audience is asking, and then create better content.

Frase Pricing

What is the price of Frase? Depending on your company’s needs, you have three pricing options.

The Basic plan costs $44.99 per month ($39.99 per month if paid annually) and is intended for single users. The Team plan is designed for content teams and costs $114.99 per month (or $99.99 per month if paid annually). Then there’s the Enterprise option, which allows you to design a custom plan for any size business at a custom price.

If you want unlimited access to the AI writer and other premium features, you must pay an additional $35 per month.

Frequently Asked Questions

Is the AI Generated Content Plagiarism-Free?

Despite the fact that Frase’s content is based on existing search results, it is unique and passes all plagiarism tests.

Is the Frase AI Content SEO-Friendly?

Frase is a system built for the creation of SEO content.
Aside from the platform’s ability to write for you, the AI-generated content is based on top-ranking search results for your keyword.
This content can be directly compared to the top search competitors, and everything you write can be optimised for search results.

Is Frase IO worth it?

If you’re an SEO content writer, Frase IO is well worth your time. Frase can be used for SEO research and writing SEO-optimized articles. If you’re just starting out as a freelance copywriter, Frase IO is a good place to start. It will help you save time and collaborate more effectively.

How does Frase work

Frase is an AI SEO writer who utilises artificial intelligence (AI), natural language generation (NLG), and natural language processing (NLP) to assist you in producing high-quality content more quickly. It transforms the time-consuming SEO writing process into a pleasurable, streamlined workflow. You can produce more articles while maintaining quality.

Frase vs Surfer SEO

The main difference is that Frase provides a better user experience for content research than Surfer SEO because the editor is more intuitive. Because Surfer heavily relies on correlational data, you may end up with content that is identical to that of your competitors. Another significant difference is that Frase includes an AI writer, whereas Surfer does not.

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