Reasons why video is better than what you’re doing now for getting leads and building your brand.

In essence, there is one primary goal that you are attempting to achieve with your online marketing efforts: increasing revenue generation. However, many marketers lose sight of the objectives they must achieve along the way in order to make this possible, particularly in the areas of lead generation and branding. The good news is that video has proven to be extremely effective at achieving both goals, far more so than text-based content such as blog posts, white papers, and ebooks have been. The reason for this is as follows.

1. Video will increase engagement and retention, which will benefit you. Your target audience lives in a world where marketers are constantly bombarding them with messages and competing for their attention, making it difficult to get their attention. When compared to text, video is more effective at attracting attention, which results in greater engagement. Aside from that, 80 percent of video viewers will recall the information you’ve presented to them – even up to 30 days after they’ve watched it.
2. When it comes to expressing emotion, video is unrivalled. Video appeals to our senses of sight and hearing, and it is the combination of these factors that can bring us to tears or make us laugh out loud. You can elicit emotions such as excitement, joy, sadness, or anger from your audience by using body language and other subtleties in video that they might miss if they were reading your content.
3. Video marketing is proven to be effective based on the statistics. Here are just a few examples of statistics that demonstrate how effective video can be:

45.4 percent of your target audience watches at least one video per month on the internet, according to your research.

Every day, 100 million internet users watch video on their computers.

At least once a week, 75 percent of C-level executives watch business-related videos.

4. You can provide support for additional content assets. Video content can be used to drive more traffic to other materials you’re publishing, such as your social media profile or website, by incorporating it into your presentation. When compared to text content, video content has a higher click-through rate, providing a boost to other content assets in areas where they are needed.
5. Video’s voice and movement components have an impact on viewer attention. As humans, we are drawn to movement and are prone to glancing over at something that appears in our peripheral vision when we are not looking at it directly. It’s in our nature to take notice of something moving and to become curious about what it is. As a result of the addition of an audio component, video capitalises on this characteristic of our physical make-up to create an additional layer of attraction that helps to maintain our attention.
6. Using video, you’ll gain a better understanding of your metrics. When reviewing analytics related to your text-based content, it is possible that you will not always get a clear picture of how well it is performing. You may have received a download of your whitepaper, but you have no way of knowing whether or not they actually read it. Furthermore, you will have no way of knowing whether or not they paid attention or reread certain critical sections. Many video platforms can provide you with this information, including statistics such as how long a viewer stayed on the video before clicking away or whether someone watched it more than once.
7. Video is the primary driver of conversions. The number of people who watch your videos increases their chances of becoming customers, with viewers being 64 percent more likely to make a purchase after watching them. A video on your page will also encourage them to stay on your page for an additional two minutes, according to research.

These five reasons why video is more effective at lead generation should encourage you to start creating compelling content today. Your competitors are taking advantage of the opportunities that video presents, and if you don’t get on board, you’ll be missing out on valuable business opportunities. If you’re unsure of how to proceed with video creation, production, and publication, it’s a good idea to hire professionals to help you out.