Once you’re aware of the numerous advantages whiteboard videos can bring to your marketing strategy, it’s time to create your own. However, the process is not as simple as picking up a pen and a camera: you must first complete some planning, even if you’re eager to get started immediately. You’ll quickly find yourself on the path to success if you follow the primary do’s and don’ts of creating an excellent whiteboard video.
When creating a whiteboard video, DO keep a clear objective in mind. As with any content marketing strategy, creating an effective video begins with a well-thought-out plan. You must decide what you will say and why, as well as the objectives you wish to accomplish. If you do not define the reasons for conveying your message, it will become muddled or lost entirely.
Remain Conscious Of Your Target Audience
To engage your prospects, your whiteboard video content must entertain, educate, or inform them. The goal of content marketing is to provide your target audience with the information they seek – not with details you believe they should know. Prioritize your prospects’ needs and interests when creating your video to earn their trust.
Concentrate On A Single Message
Attempting to cram too much information into a single whiteboard video will dilute your message, so focus on a single subject at a time. To avoid confusing your target audience, keep your material to a single lesson or demonstration.
Remember Not To Extend Your Whiteboard Video Too Far
Your prospects are pressed for time and are unable to commit to videos longer than two minutes. According to research, you’ll lose 60% of them by that time, and 45% will click away around the one-minute mark. Aim for a duration of approximately 90 seconds for your whiteboard video.
DO create a strong script. Because your whiteboard video is a presentation that combines visuals and narration, it’s critical that you follow a script. When you jot down precisely what you’re going to say, you’re less likely to veer off topic or ramble on. When prospects are unable to comprehend your message, they become alienated, confused, and frequently irritated.
Do Not Concern The Minute Details
Whiteboard videos are one type of content that does not require absolute perfection. They’re intended to be more casual, so an occasional blunder will not cause your audience to lose respect for your business.
Use Branding Opportunities
It’s fantastic when a viewer recalls the message conveyed in your video – but not so much when they’re unable to recall your company. You must ensure that your video is brandable through the use of logos and themes that your audience will associate with your business.
Remember To End With A Strong Call To Action
If your viewers finish watching your whiteboard video but are unsure what to do next, your video will fail. Include a clear and concise call to action that informs them of the next steps they need to take. However, ensure that it is presented in the appropriate context; your prospects do not want to be “sold to.” You simply want to direct them to a source of additional information.
These major do’s and don’ts of whiteboard video creation will get you started in the right direction, and you’ll continue to improve your skills with practise. Soon, your whiteboard animation content will become another powerful tool in your marketing arsenal.