Your familiarity with the whiteboard video format is likely limited to the following: During the production of a video, a person sketches illustrations to demonstrate a concept or product, and the visual component is accompanied by a voiceover that describes the material being sketched. Because of their straightforward approach to presenting information, these videos are highly effective marketing tools for generating leads, driving revenue, and establishing your brand. While both imagery and audio are necessary components of a whiteboard video, let’s take a closer look at the critical role that visuals play in this particular content type.
Video Creation Using Whiteboards: The Use of Illustrations
Illustrations aid in the communication of complex ideas and processes. We are all aware that there are some concepts that we simply cannot grasp unless we can see how various components interact with one another. When it comes to complex processes with numerous functions, visual aids such as the illustrations featured in whiteboard videos are critical to our understanding.
When it comes to depicting products, visuals are more effective than words. When it comes to describing your product in action and demonstrating its features, the written word can only take you so far. Illustrations demonstrate how your product works, allowing your target audience to see it for himself or herself. Because prospects do not have to take your word for it when it comes to a product’s functions, the visuals presented in a whiteboard video allow you to earn their trust more quickly. In their own world, they can see how your products and services will benefit them and make their lives more convenient.
Content that includes illustrations is more likely to be shared than content that does not. Visual content has long been shown to be more appealing and engaging on social media platforms such as Pinterest, Facebook, Instagram, and Twitter, to name a few examples. When your target audience enjoys the whiteboard video you’ve created, they’re more likely to spread the word and share it with their network, increasing the amount of exposure your content receives and improving your search engine optimization (SEO).
Illustrations are extremely effective for branding. Successfully establishing your brand requires you to take advantage of all forms of content marketing and to highlight all aspects of your company. Whiteboard video not only allows you to highlight your products or services, but it also allows you to introduce your employees and incorporate your physical location into the video’s narrative. A video provides a multi-faceted look into your organisation, and as a result, it becomes something that people associate with your brand.
Illustrations in whiteboard videos aid in the communication of your message. The ability to be enthralled by compelling stories is hard-wired into our genetic makeup as humans. We are exposed to stories from a very young age that both educate and entertain us at the same time. From that point on, they’re engaging to us because stories help us communicate with and relate to one another. Through the use of illustrations, your whiteboard video viewers can connect with your company on a more personal level, as the storey is visually communicated.
An illustration can communicate in any language. It’s important to remember that your video may be viewed by viewers all over the world, many of whom may not speak English as a native language. You can still reach this audience through the depictions in your illustrations because whiteboard videos are composed of both audio and visual elements.
The use of visuals in whiteboard videos fulfils all of these functions and more, but the most important takeaway is that they engage viewers and effectively communicate your message. In the event that you are not currently utilising whiteboard animation or other video content formats, now is the time to get on board. Companies of all sizes can reap the benefits of incorporating video into their marketing strategies; therefore, you must do so or risk being left behind.