In this blog post we are going to discuss top Video Marketing Benefits, so let’s begin.
Some marketers are torn between deciding whether to launch a video advertising campaign and wondering why they are already doing so. Simply put, if you aren’t using video as part of your marketing strategy, you will fall behind.
To thrive, businesses require a variety of factors, including visionary leadership, a compelling offering, exceptional service, and much more. However, in today’s noisy marketing landscape, what your brand truly requires is a story.
Because they elicit emotion, stories make for better marketing. They have the ability to influence who we trust, play on our nostalgia, and assist us in making sense of complex information. In less than three minutes, a great story can communicate the entire personality of a brand, and clever stories can help you become especially persuasive.
Why Should You Use Video Marketing?
Because it is bite-sized, memorable, and measurable, video is essential to your content strategy.
Because video is so visually appealing, you can use it to teach complex concepts (after all, what is content if not to make things clearer for your audience? ), share customer stories, and inspire marketing-specific actions (things like demos, trials, subscriptions, and more).
Aside from video’s unrivaled ability to convert, the medium has become especially valuable to data-driven marketers. This is due to the fact that audience engagement for video can be tracked and measured in a meaningful way.
You can directly link your videos to the deals they’re influencing, and you can see which assets are actually resonating based on content engagement analytics. This is the type of reporting that marketing desperately needs in order to identify their most engaged leads faster and demonstrate the value of game-changing initiatives.
Top Online Video Marketing Benefits To Boost Your Business
1. People share video
Those who watch a video ad and find it interesting or valuable will share it with their social media followers. In fact, Twitter users share over 700 videos every minute. This phenomenon has the potential to greatly increase the exposure of your video.
2. Sales are converted by video advertisements.
According to the biggest names in online marketplaces, such as Amazon and eBay, adding a video ad to a product description increases the likelihood of a shopper purchasing that item by up to 36%.
Video should be viewed as an investment – according to Hub Spot, including video on a landing page can boost conversions by up to 80%! In comparison to simply reading the same information, watching a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!). Using video to convey the right emotions is a powerful selling tool! Furthermore, depending on the angle you’re going for, they can serve as built-in tutorials or testimonials.
3. Video is well-liked by search engines.
Search engines are looking for content that will keep viewers interested. A video entices more and longer page views than anything else. Not only that, but YouTube is the second most popular search engine after Google.
When you post your video to YouTube as well as your website, your visibility and chances of appearing in search are greatly increased. Furthermore, if you promote your video on social media, your chances of being discovered skyrocket!
4. Video increases trust and credibility.
Video is an excellent way to give your company and brand a personality, allowing you to connect with your audience and earn their trust. Product videos are helpful in the decision-making process for 85% of users. The more videos you have to help educate and inform your customers, the stronger your foundation of trust will become. And trust leads to sales.
5. The data is telling.
One of the most significant advantages of video advertisements is that they can be measured. Analytics for such videos are easily accessible on a variety of platforms, including Facebook and YouTube. People enjoy interacting with video advertisements in a variety of ways.
Analytics can be used by marketers to determine how many times a specific video is liked or shared. Likes, comments, and shares can assist a marketer in rebuilding a marketing campaign. It can assist you in driving traffic to your specific website.
In real-time, consumers can provide feedback and interact with brands. This feedback can be used to steer a successful marketing campaign in the right direction.
Online platforms such as Google, YouTube, and others are significantly less expensive than traditional media. Video advertisements remain visible in Google search results for an extended period of time and are difficult to remove. If you have interesting video content, this can be extremely beneficial to you.
Consider spending a small amount of money to promote your video across multiple channels. However, unlike traditional media, these advertisements are not removed if the rent is not paid on time. As a result, it is a very cost-effective method of promoting a specific brand’s products. Another important point to note is that video advertisements are virtually limitless.
You don’t have to spend extra money to create video advertisements for traditional media. These types of advertisements are an effective way for brands to share their values with their customers.
Marketers frequently have the option of forcing customers to watch the entire ad or allowing them to skip the video. However, it costs a lot more to force the viewer to watch the entire advertisement, and it will be beneficial for some businesses. It has the potential to alienate certain audience members who are frustrated by their inability to click away from an advertisement.
8. Aids in the Launch of New Products
Video advertisements can be very effective in launching new products or services. According to studies, the majority of people watch explainer videos about new products. An explainer video on the homepage can do wonders for a company. It has the potential to significantly increase the volume of any company, regardless of size.
You can make an animated video to help viewers understand a difficult concept. The animated videos are motivating, innovative, and nostalgic.
9. Video conveys your message more effectively than other formats.
Video advertisements have a strong emotional impact. When you tell a story through sight and sound, you build a stronger personal relationship by connecting a viewer’s emotions to your product or service.
10. Media Sources of Information
Marketers can educate their customers about a specific topic by incorporating audio-visuals into their video advertisements. Product tutorials and how-to guides are examples of such videos.
Video advertisements are the most effective medium for storytelling. This type of video can appeal to a person’s various senses. It has the ability to convey information in a short amount of time.
People can learn, be inspired, and be entertained by the videos. The video advertisements also have an emotional impact on the viewers. Marketers use video ads to create an emotional connection with their potential customers. Good video content can assist customers in properly digesting information.
11. Mobile users respond well to video advertisements.
The number of people watching videos on mobile devices is continuing to rise. One interesting statistic for businesses that distribute video is that 85 percent of short pieces are watched all the way through on mobile. The same cannot be said for those viewing the advertisement on a computer.
If these benefits of video advertising aren’t enough to convince you to jump on board, here’s another compelling reason: Your competitors are distributing videos and capturing your potential customers’ attention. You no longer have to wonder whether or not to incorporate video into your marketing strategy.