If you’re debating whether or not to invest in explainer videos as part of your marketing strategy, the data can be both useful and perplexing. Crunching the numbers and attempting to make sense of them in order to establish ROI is a futile exercise; however, you cannot ignore word on the street that video is insanely popular for sharing. Therefore, rather than poring over metrics and spreadsheets that demonstrate the value of explainer videos, consider the cold, hard facts.

Explainer videos go the distance: Video content marketing has a significant impact on your website’s traffic, which is just one of several indicators of success. However, video doubles or triples the number of monthly visitors to your site – and lengthens their stay. Additionally, if you include explainer videos on your website, you’ll see a significant increase in organic traffic from Google and other search engines.

Video content will continue to grow in popularity: Online video viewing is expected to reach 1.5 billion people by 2016. This is more than double the amount reported in 2013. While having more potential customers than you know what to do with is a good thing, it also introduces a new challenge: competing for their attention with the countless marketing messages they receive daily. Create an outstanding, relevant explainer video about a subject they care about, and your target audience will follow.

By including video on your landing page, you can transform it into a conversion machine: When a landing page with an explainer video is compared to one without, the former generates 800% more sales conversions. Because it’s difficult to create a method solely through words that can generate the same kind of results, you’re better off creating a video than wasting time and money on text-based content.

If you’re operating on a shoestring marketing budget, as many are, you should be aware that explainer videos deliver the most bang for your buck. One minute of video consumption is estimated to consume the equivalent of 1.8 million words. Make an attempt to incorporate that number into blog posts and see how far you can get.

The sharing potential is staggering: Internet users share videos up to 1200 percent more frequently than they share links or text content. True, many of these videos feature adorable kittens and adults acting silly, but the opportunity is undeniable. All you need to do is create explainer videos that your target audience will share.

Google is a sucker for a good explainer video: While creating an outstanding video is a great accomplishment, it must be discovered in order to capitalise on sales and branding opportunities. Including an excellent explainer video on your landing pages ensures that you’ll be rewarded by Google, as you’re 53 percent more likely to appear on the first page of search engine results.

Given that statistics do not lie, data is probably the best indicator of explainer video’s popularity and effectiveness. Video is one of the most widely shared formats of content, and you don’t have to be an actuarial guru to understand why. What you can do is ensure that your explainer video inspires your target audience to share it, thereby increasing your reach exponentially.

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