For any marketer who is perplexed about how or why to create an explainer video on a dry subject, you are not alone in your feelings. However, the reality is that many of us are hesitant to take on such a challenge because we are aware that content that is not provocative or intriguing will be lost in cyberspace. It is necessary, however, to view mundane subject matter with fresh eyes and recognise that it is capable of being fabulous and engaging if you have a few tricks up your sleeve. Take a look at the following reasons why you should consider putting content in an explainer video format that would otherwise be uninteresting.
When certain conditions are met, video has an unrivalled level of appeal.
Even the most mundane content gains a human touch as a result of this technique. Video allows your readers to get a closer look at the subject matter by establishing a personal connection with them, which in turn can pique their curiosity. Words alone do not effectively motivate people to care about public transportation; however, video footage of ordinary people boarding and disembarking from the subway does.
In a blog post about doing laundry, you are unlikely to move your readers to tears or have them rolling in the aisles, but an explainer video on how to remove specific stains will be more appealing.
Explainer videos breathe new life into even the most intractable ideas. It’s difficult to pique people’s interest in certain topics unless you include a visual element, especially one that’s animated or live action, in your presentation. Video is all about conveying meaning through images rather than words alone, and it is becoming increasingly popular. You can test whether your explainer video effectively brings your tedious topic to life by playing it without sound for a few minutes. If you can understand the meaning of the message without listening to the audio, you have successfully delivered the correct message.
It’s always interesting to learn something new. Anyone who is interested in learning how to do something faster, less expensively, or more efficiently is always welcome to share their knowledge. You can persuade some members of your target audience that useful is equivalent to valuable, and you can persuade them to pay attention to even the most mundane topics. What’s more, if you’re covering subject matter that demonstrates to your prospects how to make their lives easier, the subject matter no longer qualifies as monotonous.
When written, a topic may be tedious, but when seen on video, it may be incredible.
Consider some of the subjects in school that you found the most tedious. If you think back to your school days, you probably remember dreading reading chapters for homework in subjects like history, literature, science, and others. The Revolutionary War video, the Macbeth re-enactment, or an animated programme on cellular fission, on the other hand, are likely to have piqued your interest. There’s no doubt that you gained a great deal more knowledge as well. There’s just something about the movement of the images that can pique your interest and keep your attention for an extended period of time, no matter what the subject matter is about. Explainer videos for marketing purposes are no exception.
As a marketer, you won’t always be able to choose the topic you’ll be tasked with presenting in explainer video format, and there’s a good chance you’ll be assigned something boring or mundane at some point. Instead of dreading the process, you should recognise that even dry material can be brought to life with a vibrant energy through the use of an explainer video. The truth is that whatever the subject matter, there is always a storey to be told. It is your responsibility to locate and display it.
